New Product Categories Successfully Introduced
We have continued our recent growth thanks to successful new categories
Unique route to market proving popular
Caption: Our Business Development Director, Chris Roberts (left) and IT Manager, Richard Thompson (right)
Since the introduction of several new product categories to the business, we have recorded an annual turnover of £54.7m for 2016-17, representing an £11.1m increase on the year before.
Our Business Development Director, Chris Roberts has helped to successfully introduce new categories into the business such as food, drinks, confectionery and pet care, which was achieved due to the unique way we operate and being able to offer manufacturers and suppliers a new route to market.
Chris said: “It’s been a phenomenal year in terms of growth for the business, thanks in no small part to the introduction of our new product categories.
“Due to the unique way in which we operate, our flexibility and business model, we have been able to offer key suppliers and manufacturers a trustworthy solution when dealing with their residual, short-dated or surplus stock, in addition to more and more regular lines.”
One of the latest categories we have introduced is pet care, with sales continuing to increase in the UK and overseas, something which Chris hopes will continue.
He said: “We’ve only been dealing with pet food and accessories for around a year now, but have already seen sales figures go above and beyond what we originally predicted for this category.
“Although Pricecheck is traditionally known for the toiletries and cosmetics categories, we believe that our success in food, drinks, confectionery and pet care will only continue to grow further, enabling us to introduce even more new categories for our customers, as well as developing our existing product range.”
One major appeal to manufacturers is the careful control of their brands offered by our bespoke software systems and in-house IT support.
IT Manager Richard Thompson said: “As our customer base has grown, manufacturers need to be confident that we can fully control where their stock is sent while maintaining their brand values. For example, some manufacturers don’t want their products to be sold overseas.
“My team have therefore developed a system that enables controls to be applied to a product code to prevent it being offered somewhere that it shouldn't. This allows us to 100% guarantee that a product won’t appear in a territory which a manufacturer has highlighted to us.”
This level of stock control has proved popular with a number of brand owners around the world and Chris is keen to open up new accounts with customers who could benefit from our unique approach.
“We partner with manufacturers and brand owners to discreetly distribute their products to mutually beneficial customers and territories,” he said.
“We’re also trading with more international customers than ever before, exporting to over 75 different countries across the world.
“In order to continue this growth, we are looking at opening up new accounts with some of the world’s leading food, drink and pet care manufacturers, as well as developing and expanding our other product categories and anticipate reaching £100m in turnover by 2020.”